Social Media Optimisation:
Social Media and Search today exists in a symbiotic ecosystem where one feeds the other. iProspect - Communicate 2’s expertise in Search offers us deep insight into user intent and online behavior, which helps us create a better social media engagement with your consumers. The top 10 search results today index pages from Facebook, Twitter, Linkedin and YouTube.
Content is the spinal cord of all social media, and iProspect - Communicate 2’s search expertise allows us to create and optimize content that is of value to your audience, thus helping you create deeper engagements.
iProspect - Communicate 2 helps you optimize your social media properties and assets to gain maximum visibility on Search. We excel in creating and optimizing content and engagement on Social Media so it gets indexed on Search Engines and drives traffic and adds value to the brand’s various online properties. We also seed Social Media campaigns through paid search thus attracting the appropriate Target Audience and creating a more engaged community.
Our unique understanding of digital as whole allows us to seamlessly integrate social into all marketing channels be it your offline initiatives, your SEO link building strategy or a capture point for your PPC (Pay Per Click) campaign. Through this universal brand messaging across all social touch points we will help you grow revenues not only through this channel but other online channels.
Based on the goals, audience and brand personality, we indentify the appropriate social media platforms, networks, rich media utilization, engagement metrics and engagement methodology for your brand. These are regularly updated through a process document on social media Engagement scenarios entailing the following:
- Social Media Consulting
- Social Media Workshops for different departments
- Social Media Monitoring/Listening
- Content Creation and Strategy
- Rich Media Content and Video Production
- Audience Engagement
- Blogging and Live Feeds
- Vendor Management
- Social Media Advertising
- Social Media Measurement