The principle behind Social Search is to optimize social content and social media/digital assets for Search. Google’s evaluation of social networks is increasing in importance as an algorithmic ranking factor hence we integrate and optimize our client’s online presence for social search. Google assigns value and rank to associations of keywords and they use social platforms to monitor this, hence it becomes critical that brands are found within the social sphere or the consumer’s network when searches are performed.
iProspect - Communicate 2’s search team works with a number of clients on integrated social search projects where we ensure that all owned digital assets are optimised and seeded to guarantee maximum exposure among the target audience. We exert as much influence as possible of assets not owned, but earned, for maximum exposure online. All assets are brand touch points, not only for the consumer but also for Google. This social buzz helps generate natural linking and positive buzz around the brand. With the advent of the Google algorithmic updates of Caffeine and Real-Time search, this buzz is becoming a key part of an integrated branding and SEO strategy.
For more information or for a free Social Search audit, please call our SEO specialists today!