Content structure and relevancy is one of the key factors in ensuring better ranking and results on Search Engines. Search Engines scan your site content for keyword associations and determine your relevancy based upon the prominence of particular keywords. It is therefore critical to tailor your content to be relevant to the keywords that your consumers use to find your content, services and products.
iProspect - Communicate 2 will optimise all types of content formats on your site – editorial, images and rich media, based on extensive keyword research and consumer search trends.
We have an informed approach for on-site or on-page content optimization, which starts with keyword research to identify appropriate search queries, traffic driving keywords, high ROI and high converting keywords – we leverage these to then drive qualified traffic to your site.
- Keyword alignment
- Keyword segmentation
On Page Optimisation
- Page title optimisation
- Meta description implementation
- H1 mark-up and optimisation
- Contextual keyword insertion and emphasis
- ALT tag creation
Anchor text review and optimisation.