Links are like authority votes for a website and is a key ranking factor for most Search Engines. The more links your website generates from other relevant sites, the more authoritative it is considered by Search Engines. In Google’s case this authority is termed as PageRank.
If a site links to your site, the link is deemed as a vote of confidence for your site content. The more authoritative the link i.e. the bigger the site that is linking to you, the more authority your content will inherit. Authority is therefore passed through links, the more links from popular and high-traffic sites you have, the more authority your content will accrue.
iProspect - Communicate 2 will work with your team for an effective Link Building strategy, focusing not only on building the number and quantity of links but more importantly, the quality and source of links. Since search engines judge the relevancy and association of links, this will build more authority for your site.
For more information on our Link Building Strategy or for a free Link Analysis, please call our SEO experts today!