ePR (electronic PR) or digital PR essentially means leveraging the internet and electronic media to distribute newsworthy media releases and press releases. iProspect - Communicate 2’s expertise in SEO tactics such as content generation and optimisation, keyword strategy, linking strategy, etc enables us to amplify the reach and online visibility of any company’s news release. Our experts manage the entire ePR effort for your organization, starting from crafting keyword rich content for press releases and news articles, distributing it to PR and news aggregators like PR Newswire, Business Wire, MarketWire, seed the press release on social media sites through tweets, updates and network sharing. Once the news story is live and published on the Internet, we will build link equity by linking back from other publishers and news sites to your website.
iProspect - Communicate 2 will thus optimize the news releases for relevancy and timeliness based on SEO best practices to ensure that a company’s Press release or news story shows up in search results for relevant searches about the company, brand or related news.
Below are the ePR services that we provide:
- Write PR / News content
- Use paid aggregators PR Web / Business Wire
- Use free PR aggregators
- Aggregate content onto free content providers
- Syndicate and optimize RSS feeds
- Seed news bites to Social media sites like Twitter
For further information or for a full list of ePR services contact the iProspect - Communicate 2 SEO team today!