The LinkedIn ad platform is a relatively recent introduction and we were one of the first ones in India to leverage this platform for our clients. The LinkedIn platform takes advantage of the user engagement and social features to allow granular level of targeting by job function, industry, geography, age, gender, company name, company size. Much like the PPC programs on Search engines, here too advertisers get to control their advertising spend by setting caps for budget, and pay for either clicks or impressions.
At iProspect - Communicate 2 we manage these campaigns based on a test and optimize approach. We leverage LinkedIn’s multiple targeting and filtering options to test different targeting methodologies and measure the campaign’s performance. This allows us to draw better efficiencies for the brand, based on the performance metrics, goals, audience, brand type.