Microsoft adCenter & Yahoo!

Bing & Yahoo! PPC management services from iProspect - Communicate 2

Microsoft’s Bing Search Engine and Yahoo! Search are the other two significant Search Engines globally with a total market share of about 30% (according to Feb 2011 data from Hitwise and ComScore). In the US and UK markets, both Bing and Yahoo! are a significant source of qualified traffic and conversions for a number of our clients and are pillars of a well-balanced and diversified search media plan.

iProspect - Communicate 2 is one of the only agencies in India to have mastered Microsoft Adcenter and Yahoo!’s Search Marketing platforms, since both these engines enjoy a significant share in markets outside of India, especially the US and the UK. This has helped us better target our offshore Search campaigns as well as campaigns for the niche but very lucrative NRI segment.

iProspect - Communicate 2 enjoys preferred membership status with both Microsoft and Yahoo!, thus allowing us access to their Search experts and insight into industry best practices, breakthrough case studies and research, as well as beta testing for adCenter and Yahoo!’s new products and service launches.