Strategic direction and management of your social media Facebook campaigns from iProspect - Communicate 2
With a user base of more than 600 Million globally engaging on this social networking site multiple times on a daily basis, Facebook offers marketers the unique opportunity to leverage not only reach but also frequency. Paid Search ads on Facebook allow markets to target their customers by simple demographic criteria as well as more complex and hard to decipher categories such as interests, life stage, preferences etc.
iProspect - Communicate 2 has dedicated, experienced professionals who manage successful social media campaigns and ad campaigns on social media platforms for a number of our clients. Our approach integrates the technical expertise of managing a paid search campaign with the creativity of social media. We also implement testing on individual ad variables such as the creative ad copy, visuals, targeting options, fan page content and can optimize these in real time to improve performance. As a result, our clients benefit getting highly qualified, targeted conversions at the maximum cost efficiency.