Outsourcing Search Engine Marketing

Global technological advances are creating a broader economy. The advent of digitalization and connectivity has resulted in exponential growth of the Search Industry. Companies are faced with the challenge of finding manpower with search expertise. Offshore outsourcing helps fill this vacuum with multi-cultural intelligence.

The Indian subcontinent awoke to the power of web in the late 90’s. The awareness, availability and access led to new players entering the market. iProspect - Communicate 2 began its operations in the year 1997 as a web development and interactive digital agency. The year 2001 witnessed the arrival of Search Engine Marketing world over and in the year 2004, iProspect - Communicate 2 was among the first Indian firms to enter the industry as an offshore back office partner to one of the leading UK based agency.

The Search Industry is exceptionally dynamic in nature and an offshore partner help you keep pace. The experience we have gathered in the last couple of years enables us to bring to the table search specialized service from campaign reporting, keyword research and ad copy creation to optimization of large campaigns. As an offshore SEM partner our expertise lies in contextual advertising, lead generation and ROI solutions.

Along with our offshore partners we have handled accounts that have monthly spends of more than 1.5 million pounds. We are proficient with many third party proprietary tools and bid management tools such as DART Search, Bid Buddy,  Make Me Top, Kenshoo, Atlas to name a few. Our proficiency lies in Campaign Reporting (daily/weekly/quarterly), Keyword Research, Ad Copy Writing, Bid Management, Campaign Optimization, Deep linking, New Client Setup, Pre Sales Research and Migration of Campaigns. 

Outsourcing helps you save on activities and process like recruiting, training and helps reduce cost of software technology and premium office space. This enables you to gain on advantages such as scalability and cost effectiveness.