Social Media Listening
Social Media Listening is keeping a tab on what the online community and consumers are saying about a brand, product, company or individual. This includes reading, monitoring and analyzing conversations anywhere on the social web regarding and understanding consumer sentiment.
There are conversations happening all over the internet, some are brand specific and others are indirect, about the product category or the industry. A brand needs to be tuned-in to both these categories of conversations as well as proactively respond to conversations.
iProspect - Communicate 2’s social media listening practice includes monitoring conversations which take place over the web, both on and off the search results page. The process involves listening to raw consumer conversation, monitoring brand mentions, analyzing positive versus negative sentiment and then responding to these conversations. iProspect - Communicate 2 uses keyword based methodology to track and analyze social media buzz. We also use best of the class listening tools and vendors for real time conversation monitoring.
iProspect - Communicate 2's sister company inFormm is one of the worlds leading and most sophisticated listening tools on the market. The tool boasts 98% accurate sentiment ratings on posts as every post is not only check by a spider but also a real person. This makes the accuracy and quality of the tool ideal for things like market research, sentiment analysis, crm and product development. For futher information please contact iProspect - Communicate 2 today!