ORM: Online Reputation Management

The Internet has democratized production and dissemination of content, and companies and individuals don’t have singular authority over what is being written and where. Consumers are taking part in conversations all over the internet about brand and product experiences, and sharing it with their online networks.

Sometimes the blogger sphere and news sites can unduly hurt a brand by printing damaging articles or statements and subsequently creating bad results in the SERPs (Search Engine Results pages). Online reputation management helps in managing such negative content which can potentially hurt a brand’s equity. ORM is a method through which the internet reputation of a brand, individual or business is enhanced. The end objective is to suppress negative mentions on the internet completely, and enhance the positive image and conversations.

iProspect - Communicate 2 steps in to help you manage these social and online conversations on the digital ecosystem, through ORM. By building reputable web assets across multiple platforms and domains which carry positive brand sentiment, we diminish negative equity around the brand and amplify the positive brand sentiment.

Our approach to ORM begins with tracking what is written about a particular client/individual on the internet. The negative mentions are pushed towards the lower pages of search engines with the help of SEO techniques and proactive online content management which involve promoting positive or neutral mentions about the individual/client. iProspect - Communicate 2 leverages Search Engine Optimization (SEO) best practices as well as active social media management for effective Online Reputation Management for your brand and company.