There are approximately 40 Million Mobile Internet users in India and this number is expected to grow rapidly with better connectivity like 3G and sophisticated mobile platforms like Android, iPhone and Blackberry. iProspect - Communicate 2 will leverage the unique capabilities of Mobile platforms to provide your brand maximum traction on the Mobile web.
Google Mobile searches have increased 5 times in the two years since 2008. Mobile search throws open multiple opportunities for advertisers to prompt instant call to action from their audience, when they are searching on the go. Mobile search formats include Search, Sponsored listings and Click to call ad options.
Local Search and Maps
Local Search ads and Map based ads are a great way for businesses to be found and provide instant gratification to consumers, when they are searching for local information on-the-go such as maps, directions, dining options, local services etc. Location specific Information is widely accessed though mobile internet and there is likely an immediate need when a local search is performed.
Location Based Advertising
Location based services like FourSquare and Gowalla allow users to share their physical location with their friends and social networks, by signing-in or checking-in through their mobile devices. These services send out feeds to users’ connections on social networks, alerting them of the user’s current location. This has translated into a great tool for marketers by enabling them to target consumers at the point of purchase like a restaurant, mall, grocery store, with relevant and promotional messaging via location based ads.