iProspect - Communicate 2 has created a proprietary Digital Audit service targeted to enterprise companies managing large, complex Paid Search and SEO campaigns campaigns in-house. The purpose of our Digital audit is to find efficiency improvement opportunities across the entire cross section of Search Marketing programs, as well as map them to Global Best Practices.
Thus we help companies scale their existing Search marketing programs by identifying areas of improvement and cost efficiencies across their entire campaign or campaigns. Our experience and expertise in Search Marketing spanning more than a decade of successfully managing Million keyword plus search campaigns for a number of clients in India, US and UK, sets us in the unique position to provide objective and results driven analysis to companies.
We have designed the digital audit service based on the always evolving search landscape, including the global best practices, search engine algorithms, tracking technology, reporting metrics, etc. As an independent, third party expert, iProspect - Communicate 2 will analyze the search campaigns from a fresh perspective, measure performance of each category against individual metrics, indentify performance and cost efficiencies and outline best practices to improve performance. Currently we are the only organization in India that offers this unique service.
The Digital Audit service covers the following six categories and subsequent reports:
- Account Best Practice Guide
- Campaign Construct
- Account Optimization Team Behaviour
- Search Landscape
- Tools Analysis and Recommendations