Reporting captures the analytics data, conveys the story behind data and numbers and should ideally provide deep insights to guide campaign optimization.iProspect - Communicate 2 provides reports that are customized to a client’s success metrics and KPIs and help them understand their data and performance. iProspect - Communicate 2 offer transparent reporting on everything we do. Every week we will send through an SEO completed task and ranking update; an SEM cost / leads / sales report. Every month we will deliver a monthly report showing, net costs/revenues, CPAs, site indicators, rankings, site and competitive analysis, traffic/value analysis and indexation analysis. The specific marketing dashboards unique to each client are completed on a weekly and monthly basis.:
- Traffic: Visits, visitors, page views
- Segmentation: New vs returning, geo-locations, campaign split, brand vs non-brand
- E-commerce: Sales, revenue, ROI, COS, average order size, product sales
- Lead gen: Leads, CPA, CPL, downloads, signups
Our analytical dashboards are tailored to display the specific marketing information that are critical for a company in order to make smart business decisions.
For a sample of our reporting dashboard and the KPIs covered, please write to our Analytics team.