iProspect - Communicate 2 has devised a proprietary Audit services, which identifies efficiency improvement opportunities across the entire cross section of Search Marketing programs. Thus we help companies scale their existing Search marketing programs by identifying areas of improvement and cost efficiencies across their entire campaign or campaigns.
This audit undertakes numerous analytical activities to identify and analyze performance efficiencies, across the entire site and campaign, including:
- User engagement: bounce rates, time on site, user paths, drop off rates
- Market dynamics: competitor messaging, competitor activity, competitive site analysis, new product discovery and need finding, social listening and noise analysis
- Website architecture: browser compatibility testing, User-agent reporting, screen resolution analysis, speed testing, mobile functionality testing
- Technology: Testing new technologies, tools and systems