Blogs

Marin Software & its Benefits

Gaurav Singh

10 Dec , 2012

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In April 2006, the Marin platform was introduced as new dynamic software. It is software that enables or rather helps advertisers and digital market ...

How to efficiently audit Adwords Campaigns for PPC

Anil Pawar

17 Oct , 2012

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How to efficiently audit Adwords Campaigns for PPC

Auditing is an important part in Adwords Campaigns for PPC. It means checking the overall performance of the Account. Read more to find out how to ef ...

Tags : | Click Through Rate | Pay Per Click | ppc | Search engine marketing | SEM | ctr

SEO v/s PPC

Rajesh Yerrapureddy

15 Oct , 2012

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The main aspects of any internet marketing techniques are Search Engine Optimization (SEO) and Search Engine Marketing (SEM) or PPC. Read more to fi ...

Challenges Faced while Managing PPC Campaigns

Rashmi Gupte

23 Jul , 2012

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Challenges Faced while Managing PPC Campaigns

PPC is one of those fields where despite using the best technology, if you don’t have the right strategy then most of your efforts would go in vain. ...

Tags : | Pay Per Click | ppc

How does Search Funnel Analysis help in SEM?

Shrikant Salvi

27 Jun , 2012

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How does Search Funnel Analysis help in SEM?

Have you ever wondered why 'Keyword A' sometimes performs more efficiently than 'Keyword B'? Or why relevant terms drive heavy traffic but yet have n ...

The Value of Display and the Google Display Network

Pushpa Kumari

01 Jun , 2012

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The Value of Display and the Google Display Network

The Google Display Network is considered as the Billboards of the web. Function wise display network is very similar to the print and television adve ...

Why should we run paid ads for brand keywords when the brand ranks good in Organic Listings?

Santosh Yadav

16 May , 2012

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Why should we run paid ads for brand keywords when the brand ranks good in Organic Listings?

We are back to the same, old argument why we should invest money on paid ads for brand keywords when the brand ranks good in organic listings. Does ...

Tags : | Click Through Rate | Pay Per Click | ppc | ctr

What do Ad Sitelinks do?

Ashish Chandoke

02 May , 2012

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Have you ever wondered what Ad Sitelinks actually do- the role that they play on Adwords and how they may help you search for information? Adwords ...

Improved Exact Match? How on earth can you improve an Exact Match!?!?

Benedict Hayes

20 Apr , 2012

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Improved Exact Match? How on earth can you improve an Exact Match!?!?

Improving exact matches, genius! Well done Google developers you are getting your bonuses this year. Find out why...

How can you use Microsoft Excel to increase your PPC Performance?

Rajesh Yerrapureddy

18 Apr , 2012

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How can you use Microsoft Excel to increase your PPC Performance?

Excel is a very useful tool to increase PPC performance. Everyone has their own way of valuing PPC performance through excel. Some PPC professionals ...

Tags : | Pay Per Click | ppc

Keyword Research & Its Role in building a Strong PPC foundation

Manish Kumar

04 Apr , 2012

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Keyword Research & Its Role in building a Strong PPC foundation

Whether your goal is to rank high in the organic SERPs or you want to generate huge profit at minimum expense through a successful PPC campaign that ...

Tags : | Pay Per Click | ppc

Guidelines for creating an Adwords Account

Saju George

03 Apr , 2012

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Guidelines for creating an Adwords Account

There are four basic steps in creating a Google AdWords account: Target customers Create your ads Set Pricing Sign Up

5 Tips and Tricks to help you co-optimise your SEO and PPC campaigns

Benedict Hayes

26 Mar , 2012

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5 Tips and Tricks to help you co-optimise your SEO and PPC campaigns

Five simple methods to get more value from your SEO and SEM campaigns through co-optimisation. From Benedict Hayes, Vice President Strategy at Commun ...

Google Sitelink Management in IgnitionOne

Noopur Rao

09 Mar , 2012

1 Comments

Google Sitelink Management in IgnitionOne

What are Google Sitelinks? Sitelinks are a type of ad extension offered in Google. This extension is available globally on ads that meet the Google ...

Tags : | Google | Pay Per Click | ppc

PPC: Quality Score and Landing Pages

Manoj Kumar

05 Mar , 2012

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There is a common term phrase that is used by defense personnel’s; "The more you sweat in training, the less you will bleed in battle”. The meaning ...

Tags : | conversion optimisation | Pay Per Click | ppc | Content

Google Earning Policies

Shefali Badve

22 Feb , 2012

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Google! Who hasn't heard of Google? This multinational Internet & software corporation that is specialized in Internet Search, advertising technologi ...

Tags : | Google | Pay Per Click | adwords | ppc

Digital Marketing Strategies

Pushpa Kumari

15 Feb , 2012

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Digital marketing refers to the use of the internet, social media, digital display advertising and any other digital media for promotional purposes. ...

Google Adwords PPC Optimization Tips

Aaditya Khadilkar

29 Dec , 2011

1 Comments

Google Adwords refer to an incredible advertising product from Google that empowers advertisers worldwide to display various services and products on ...

Utilizing Adwords ‘Dimensions’ Tab to Improve Conversion Rates

Rinkal Jain

28 Dec , 2011

2 Comments

Utilizing Adwords ‘Dimensions’ Tab to Improve Conversion Rates

Since the introduction of Google‘s PPC (Pay Per Click) Network ‘Adwords’, innumerable features have kept on been added to Adwords platform to give ad ...

Tags : | Google | Pay Per Click | adwords | ppc

Why does one need to run Paid Ads for brand keywords, when the brand already ranks good in organic listings?

Santosh Yadav

26 Dec , 2011

1 Comments

Why does one need to run Paid Ads for brand keywords, when the brand already ranks good in organic listings?

Have you ever wondered why it’s necessary to spend on paid ads for brand keywords, when the brand ranks good in organic listings?

Tags : | conversion optimisation | Pay Per Click | adwords | ppc

Generic Keywords Support Brand Conversions in PPC

Chitra Mehra

21 Dec , 2011

5 Comments

Generic Keywords Support Brand Conversions in PPC

Have you ever wondered how important generic keywords are? How the generic keywords i.e. the non-brand keywords help the Brand Keywords?

Tags : | conversion optimisation | Pay Per Click | ppc

Google AdWords

Sandeep Kamat

30 Nov , 2011

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Google launched AdWords in the year 2000. At the beginning, Google priced its ads on a flat CPM model. Due to this, some keywords were sold at a high ...

Search Vs Display

Anand Kamble

29 Nov , 2011

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In online advertising world we have a platform called PPC, which is used in tools like Google Ad words, MSN Ad Centre, Yahoo Sponsored search and man ...

Quality Score

Sandeep Nair

22 Nov , 2011

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Quality can be defined as the standard of a product when measured/compared with other products of a similar kind. Quality monitoring gives us the uti ...

Tags : | Pay Per Click | adwords | ppc

Affiliate Marketing

Himanshu Dhekane

16 Nov , 2011

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Affiliate marketing is a marketing practice which deals with the marketing of products & services which are not your own. Your ads or links are place ...

Tags : | Pay Per Click | ppc | Affiliate marketing