Blogs

Contextual Targeting

Priyanka Kanjani

17 Jan , 2013

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Targeting, Targeting, Targeting... We always wonder which type of display targeting will help our Campaigns in order to get high returns at a lower ...

Tags : | Google | adwords | SEM

Marin Software & its Benefits

Gaurav Singh

10 Dec , 2012

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In April 2006, the Marin platform was introduced as new dynamic software. It is software that enables or rather helps advertisers and digital market ...

Upcoming Internet e-marketing trends

Sandeep Kamat

07 Dec , 2012

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We are all aware of the fact that e-marketing is growing and expanding with each passing day. Every day we come across something new and unique in th ...

Tags : | Social Media | adwords | Search engine marketing | SEM

Smart Pixel

Anuj Gupta

20 Nov , 2012

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When opted in to the Smart Pixel Beta Program, we are allowed to place Google’s pixel tag (a "Smart Pixel") within the pages on our website to help w ...

Tags : | Google | adwords | Search engine marketing | SEM

An Approach to Converting Landing Page Design

Snehsha Tank

25 Oct , 2012

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An Approach to Converting Landing Page Design

Every landing page should have a defined purpose and objective before it’s created. Be it building relationships with your customers, keeping them in ...

Tags : | Google | seo | adwords | Search Engine Optimisation

Shared budgets in AdWords

Rohit Mishra

16 Oct , 2012

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Are you fed up of keeping an eye on daily budgets in AdWords? Read more to find out about shared budgets in AdWords.

Tags : adwords

Bidding Methods

Sajit Kumar

12 Oct , 2012

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Google AdWords offers various Bidding Methods. Read more to find out about some.

Mobile Marketing in SEM

Saju George

10 Oct , 2012

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Google has revolutionized the way we can reach out to different Internet browsers through the expertise it knows best - Search. Read more to find ou ...

Tags : | Google | adwords | Search engine marketing | SEM

Using Labels in Adwords

Ashok Reddy

09 Oct , 2012

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Using labels in Adwords can help you to organize your account so that you can easily and quickly access it Read more to find out how.

Tags : | adwords | Search engine marketing | SEM

Topics Targeting Through Google AdWords

Rakesh Chaudhary

05 Oct , 2012

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Topics Targeting is a new, easy method where you can place your ad in front of users on Google Adwords Display Network (GDN) who are likely to buy yo ...

Tags : | Google | adwords | Search engine marketing | SEM

Latest updates in Microsoft ad Center

Syed Doodvali

03 Sep , 2012

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Find out more about the latest updates in the Microsoft ad center.

Tags : | ROI | adwords | Search engine marketing | SEM

Google Adwords Auction Insight Report

Rizwan Shaikh

22 Jun , 2012

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Google has recently introduced a new Adwords report known as Auction Insights. - which provides advertisers the ability to compare their performance ...

Tags : | Google | adwords | Search engine marketing | SEM

What are the top Paid Search Marketing Features Underused By In-House SEM’s?

Ashok Reddy

21 Jun , 2012

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What are the top Paid Search Marketing Features Underused By In-House SEM’s?

Read more to find out which are the 3 Paid Search Marketing Features that are underused by In-House SEM’s.

Tags : | Google | Click Through Rate | adwords | ctr

Campaign Management Solutions

Jiby Koshy

20 Jun , 2012

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Paid marketing is a highly competitive market where we have to be crystal clear about campaign management, which not includes planning, executing, tr ...

Tags : | Google | Click Through Rate | adwords | ctr

What are the most widely used Google Adwords tools?

Sanyal Shaikh

30 May , 2012

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What are the most widely used Google Adwords tools?

Google AdWords is a very important marketing tool for an internet marketer. Through Google Adwords, the Potential user is just one click away in get ...

Tags : | Google | adwords

How does AdSense, ads and their placement affect SEO?

Neetu Jadhav

24 May , 2012

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How does AdSense, ads and their placement affect SEO?

SEO is the main activity used to promote online business. By doing SEO any online company or any website owner has a better chance to increase their ...

Tags : | Google | seo | adwords | Search Engine Optimisation

Different monitoring tools and tips used in SEO

Megha Kanade

23 May , 2012

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Different monitoring tools and tips used in SEO

SEO monitoring tools help us to ensure that our websites are optimized properly for maximum exposure on the internet. These monitoring tools help us ...

What do Ad Sitelinks do?

Ashish Chandoke

02 May , 2012

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Have you ever wondered what Ad Sitelinks actually do- the role that they play on Adwords and how they may help you search for information? Adwords ...

Google Adwords Editor Shortcuts

Anil Pawar

25 Apr , 2012

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The Google Adwords Editor can help you manage your Google AdWords accounts in a much easier manner. It’s an easy to install software that relies on t ...

Tags : | Google | adwords

Improved Exact Match? How on earth can you improve an Exact Match!?!?

Benedict Hayes

20 Apr , 2012

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Improved Exact Match? How on earth can you improve an Exact Match!?!?

Improving exact matches, genius! Well done Google developers you are getting your bonuses this year. Find out why...

BMM in Google AdWords

Sushil Tripathi

16 Apr , 2012

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In Google AdWords, the term ’BMM’ stands for ’Broad Match Modifier’; a term sufficient enough to explain that it modifies your broad match type keyw ...

Tags : | Google | adwords | Search engine marketing | SEM

Display Campaign Optimizer

Tushar Parab

11 Apr , 2012

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Google Conversion Optimizer is an innovative tool from Google Adwords to increase conversions by automatically managing & bidding for campaigns on Go ...

How can you increase your Clicks and Conversions by using Better Ad Text?

Rohit Mishra

05 Apr , 2012

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How can you increase your clicks and conversions by using better ad text? The best way to answer this question is to Google it. Hundreds of paid sea ...

Guidelines for creating an Adwords Account

Saju George

03 Apr , 2012

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Guidelines for creating an Adwords Account

There are four basic steps in creating a Google AdWords account: Target customers Create your ads Set Pricing Sign Up

What role does Google's ‘Quality Score’ play on your campaign growth?

Omveer Singh Prajapati

02 Apr , 2012

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What role does Google's ‘Quality Score’ play on your campaign growth?

Quality Score (QS) is a number which Google gives to each keyword of a campaign. This number lies between 1-10. Google awards this number according ...

Tags : | Google | Click Through Rate | adwords | ctr