Blogs

Facebook's Graph Search

Karthik Polishetty

05 Feb , 2013

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By now, everyone is already aware of the fact that Facebook is the largest social networking site. However, recently Facebook also has the ability to ...

Tags : | Facebook | Search engine marketing | Content | SEM

7 SEO Tips for 2013

Christy R. Maniyattu

30 Jan , 2013

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SEO in 2013 has come a long way since the early days of plain vanilla link building, Updating of Meta tags, etc. Read more to find out SEO tips for 2 ...

KEYWORD RESEARCH TOOL

Karamjeet Singh

29 Jan , 2013

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Keywords are the foundation for a successful Adwords campaign. Depending on whether you have a keyword that matches a searcher’s query your ad will a ...

RLSA (Remarketing List for Search Ads)

Renu Deswal

21 Jan , 2013

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Have you heard of the RLSA (Remarketing List for Search Ads)? One such method is remarketing- which can be explained as following the targeted audie ...

Tags : | Google | search | google display network

Who is an Account Manager/Client Servicing Manager?

Prachi Desai

18 Jan , 2013

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Who is an Account Manager/Client Servicing Manager?

Ever wondered who an Account Manager/Client Servicing Manager is and the role he plays? Read more to find out.

Tags : search

Contextual Targeting

Priyanka Kanjani

17 Jan , 2013

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Targeting, Targeting, Targeting... We always wonder which type of display targeting will help our Campaigns in order to get high returns at a lower ...

Tags : | Google | adwords | SEM

ICM & TOPIC targeting

Pratibha Suyal

08 Jan , 2013

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In today’s fast-paced and competitive world, the real question we have to ask is how to work smartly. Similarly, many people know what SEM is about, ...

The influence of AuthorRank in Search Results Ranking

Sharad Katke

21 Dec , 2012

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The influence of AuthorRank in Search Results Ranking

Google Authorship is a new ranking factor in SEO. When you search for a query you will see the author profile picture with their information ranking ...

Retargeting / Remarketing

Vishal Rohra

14 Dec , 2012

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Marketing, marketing, marketing; Oh! Am I ‘Remarketing’? Read more to know about Remarketing.

Tags : | Search engine marketing | SEM

SEO weds SMO: The most awaited marriage

Mehul Shah

13 Dec , 2012

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2012 has been a time of great transition in the SEO field. With many updates and their revised versions being rolled out, this year Google has become ...

Check List for SEO - Friendly Website Migration

Nancy Kapoor

12 Dec , 2012

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Check List for SEO - Friendly Website Migration

Owing to the explosive expansion in online marketing and the Promotion World for web searches, SEO experts are trying to make search engine friendly ...

Tags : | Google | seo | Search Engine Optimisation

Marin Software & its Benefits

Gaurav Singh

10 Dec , 2012

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In April 2006, the Marin platform was introduced as new dynamic software. It is software that enables or rather helps advertisers and digital market ...

Upcoming Internet e-marketing trends

Sandeep Kamat

07 Dec , 2012

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We are all aware of the fact that e-marketing is growing and expanding with each passing day. Every day we come across something new and unique in th ...

Tags : | Social Media | adwords | Search engine marketing | SEM

3 Sins of Blogging

Tanmay Pangam

05 Dec , 2012

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“The lessons learned need not always match the distance travelled” – not just a by-product of some doped out thoughts residing within this hell-crazy ...

3 Ways to maximize conversions from Display Advertising

Sabir Solkar

29 Nov , 2012

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3 Ways to maximize conversions from Display Advertising

Believe it or not, display advertising still can be an effective customer acquisition and retention tactic for online marketers. Here are three tips ...

Tags : | conversion optimisation | Creative

Online Reputation Management: Mending Consumer Trust in a Digitalized World

Kanchan Shahdadpuri

28 Nov , 2012

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Online Reputation Management: Mending Consumer Trust in a Digitalized World

As organizations and businesses across industry segments get on board the digital highway, they are coming up against all sorts of challenges. Tackli ...

What is HTML5 & how is it useful?

Rohan Chiplunkar

26 Nov , 2012

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HTML5 is not software that has to be installed but rather an up gradation or new version of HTML. Read more to find out what 'HTML5' is and how it is ...

Tags : | Google | HTML5 | Creative

Top Social Media monitoring tools you should be using

Sagar Thakur

22 Nov , 2012

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Top Social Media monitoring tools you should be using

In today’s digital world, social media has become an integral part of everyday life. It is not only a great place to connect with family and friends, ...

Aligning your SEO & SMO Strategy

Sunita Mehta

21 Nov , 2012

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We live in an age and time where ‘looking things up online’ also known as looking things up online’ also known as ‘Googling’ is as common and natural ...

Smart Pixel

Anuj Gupta

20 Nov , 2012

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When opted in to the Smart Pixel Beta Program, we are allowed to place Google’s pixel tag (a "Smart Pixel") within the pages on our website to help w ...

Tags : | Google | adwords | Search engine marketing | SEM

Facebook Advertising

Alisha Sehgal

19 Nov , 2012

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Get more out of your Facebook ad budgets! Facebook ads have certainly helped the brands reach a wider audience base. But small businesses often co ...

SEO and SEM tricks for medium and small scale businesses

Swati Sharma

26 Oct , 2012

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SEO and SEM tricks for medium and small scale businesses

Most business owners of today are aware of how the trends in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are fast changing. I ...

An Approach to Converting Landing Page Design

Snehsha Tank

25 Oct , 2012

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An Approach to Converting Landing Page Design

Every landing page should have a defined purpose and objective before it’s created. Be it building relationships with your customers, keeping them in ...

Tags : | Google | seo | adwords | Search Engine Optimisation

How effective is Mobile Marketing in SEM?

Jiby Koshy

19 Oct , 2012

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How effective is Mobile Marketing in SEM?

Mobile Marketing is an innovative, entertaining and engaging marketing channel because during this interaction time (which is too high) customers fin ...

Tags : | Google | Search engine marketing | SEM

Enhanced site links rolling out globally

Karthik Polishetty

18 Oct , 2012

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Enhanced site links rolling out globally

Enhanced Site links help to make the ads that appear above the organic search results even more useful; which could lead to significantly higher clic ...